We won't stand around moaning about men and bashing cardboard cut-outs of them. But we will be discussing the best ways to get into the industry, and how to get to the top of it. We want to talk about burning issues not bras, with a glass of wine or four and a sausage roll along the way.
AUGUST EVENT | SEARCH AND DESTROY: CRETIVITY AND SEARCH
How is search changing our behaviour, marketing and creativity?
The number of campaigns using search in smarter ways are starting to grow - but its an area still in its infancy, and often ignored in creative agencies.
Search is proving so successful for clients that it’s where most of the digital advertising dollars are spent. But what else does search provide, except an increased desire for instant gratification? Is our search behaviour a reflection of our mental state? And is this a good or bad thing?
This month we looked at how to harness the power of search in creative ways, what the science behind the search really is, and explore what life will be like with the Semantic Web.
Thanks to Microsoft for the fantastic venue.
Our speakers were:
Marie Thirlwall & Karen Smith - Microsoft
Mobashara Nazir - Head of Digital Planning - MRM
Rebecca Michael- Industry Manager (Agency)- Google
Cristina Sagarduy - MD - Omnicom Search EMEA
illustrated by Liv Bargman